I created a campaign brand identity for Ireland Neutral 2050. Through my design, I wanted to communicate the idea of leaving no trace of human activity (carbon neutrality) with an image of a clean-looking footprint, meant to convey the idea of a clean environment without carbon. I called the logo “Ireland Neutral 2050”.
In related imagery (see further below), I applied a visual technique to convey texture and natural imperfection. The idea comes from when you see green from an aerial view.
